"A campaign built around the rituals of dressing — slow, sacred, and cinematic."
The Ceremony was an art direction commission for an independent fashion house launching its debut collection. The brief called for imagery that felt less like fashion photography and more like documentary — capturing the private rituals of preparation, the weight of fabric, the geometry of a collar. Shot over four days in a converted Manhattan loft, the campaign ran across print, digital, and a short film.
