TASTE

Events · Egypt · 2024

TASTE

"Fashion, Performance & Cinematic Art Direction."

TASTE is an immersive fashion experience where set design, performance, and visual storytelling merge into one cinematic world. The project moves between backstage preparation, intimate character moments, editorial photography, and a dramatic runway show. Dark interiors, illuminated vanity mirrors, rich textures, and carefully selected props create a sophisticated backstage atmosphere, while saturated red and blue lighting shifts the mood toward performance. Large-scale digital screens transform the runway into a dynamic visual installation, responding to each fashion moment. Every environment was designed around the camera, allowing lighting, composition, set dressing, and movement to build a bold contemporary identity throughout the experience.

Neon warehouse installation geometric
Corporate event stage LED screen
Elegant dinner table disco balls